Case Proof
Project Portfolios & System Builds
Empirical proof from multi-channel website rebuilds, UX research, digital sales apps, and data analytics dashboards across major UK service environments.
phs Group Website Redesign & Digital Transformation
Full UX/UI overhaul, Umbraco CMS migration, CRO optimization, and lead-to-sale attribution systems for phs Group.
Metric: Led digital marketing function through period that delivered >50% digital sales growth in UK Hygiene (AR2019 p15).
Analytics Automation & BI Dashboards
Built central reporting dashboards mapping web traffic and paid campaigns directly to CRM lead-to-sale metrics.
Metric: Reduced PPC acquisition costs by 75% while scaling ROI to 4:1.
MyPHS Portal & Customer UX Research
Customer portal experience supporting online service tracking, order management, and digital customer retention.
Metric: Customer portal adopted by over 60% of customer base (AR2019 p18).
Field Sales Digital App & Contract Exchange
Developed on/offline digital presentation tool for field commercial teams enabling instant contract exchange.
Metric: Supported highest UK Hygiene new business sales in a decade (+27% YoY, AR2019 p18).